Local August


Advertising
October 29, 2009, 5:40 pm
Filed under: Uncategorized

I hate to admit it, but I’ve been watching a lot of TV lately.  Compared to an average American, I’m probably not watching that much, but it feel like it’s a lot.  The combination of football season and having the TV on while sewing my excessively complicated Halloween costume has added what I feel is an unnecessary amount of extra TV into my life.

But I’m learning a lot.  Really – I know that Froot Loops have 3 grams of fiber and are made with whole grains.  Eating Cheerios is going to lower my cholesterol.  The fine folks at Fiber One have taught me that fiber is supposed to taste bad (unless you eat their products).

Ok – so that’s not really what I’m learning.  What I’m learning is that as a population, we are “learning“ about nutrition from commercials.  Commercials that are made by people who want us to buy their products. 

Fiber and whole grains are such a buzz words these days that of course the people at Kellogg’s are going to boast that Froot Loops have these miracle ingredients.  They are not going to bother to mention that the number one ingredient is sugar. 

Kelloggs isn’t all bad with their advertising.  They got it a little more accurate with Pop Tarts.  Their current campaign says, “Pop Tarts are made for fun.”  They certainly aren’t made for nutrition.

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